Seriously outgunned by competitors like Geico, Allstate and Progressive, insurance company, Liberty Mutual needed to transcend its dependence on traditional media.  The Responsibility Project was a multi-channel campaign consisting primarily of a dedicated microsite, various entertainment initiatives with cable and network collaborations and a series of short films that explored the theme of what it means to do the right thing.  Besides conceiving the project, I was executive producer on the films, all shot with A-list feature film directors.  I also did the story and co-wrote the screenplay for Father's Day which won a Silver Lion at Cannes in 2010.

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